Let the Wild Rumpus Begin! Scholastic Storybook Treasure has rerelease and repackaged Where the Wild Things Are … And 5 More Stories by Maurice Sendak on DVD. A copy of this newly released DVD is being offered to two lucky families. Details below. ABOUT THE TITLE STORY Where the Wild Things Are, which has captured a prestigious Caldecott Medal and sold millions of copies since it was originally published in 1963,… Read More
You Did It: Scholastic Expels the Bratz From Schools By CCFC Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools. In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil’ Bratz Dancin Divas; Lil’ Bratz Catwalk Cuties; and… Read More
Celebrate Hispanic Heritage Web site: teacher.scholastic.com. Scholastic presents a collection of material for homeschooling families, school teachers and students in honor of Hispanic Heritage Month, September 15-October 15. WEB SITE FEATURES: An interactive map showing Hispanic history in the America An annotated listing of Latinos in history Interview transcripts with recent famous Latinos (such as astronaut Ellen Ochoa) Research guide on the Spanish missions in California Teacher guide, games and more!
Marketing the Sexualization of Young Girls One of the most recent calls for action by the Campaign for a Commercial-Free Childhood has encouraged concerned parents to tell Scholastic to stop distributing Bratz books in schools through their Book Clubs and School Book Fairs. A recent report of the APA Task Force on the Sexualization of Girls had drawn attention to the proliferation of sexualized images of girls and young women in advertising,… Read More