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Giveaway: (DVD) Where the Wild Things Are… And 5 More Stories by Maurice Sendak

Let the Wild Rumpus Begin! Scholastic Storybook Treasure has rerelease and repackaged Where the Wild Things Are … And 5 More Stories by Maurice Sendak on DVD. A copy of this newly released DVD is being offered to two lucky families. Details below. ABOUT THE TITLE STORY Where the Wild Things Are, which has captured a prestigious Caldecott Medal and sold millions of copies since it was originally published in 1963,… Read More

Category: Contest, Entertainment, Family Tags: Maurice Sendak, Scholastic, Scholastic Storybook Treasure, Where the Wild Things Are

You Did It: Scholastic Expels the Bratz From Schools

You Did It: Scholastic Expels the Bratz From Schools By CCFC Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools. In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil’ Bratz Dancin Divas; Lil’ Bratz Catwalk Cuties; and… Read More

Category: Books, CCFC, Education, Family, Girls, Health, Hilltown Families, Marketing to Children, Personal Development, Schools, Take Action Tags: Bratz, Campaign for a Commercial Free Childhood, Scholastic

Scholastic VP responds to distribution of Bratz books in schools

Marketing the Sexualization of Young Girls One of the most recent calls for action by the Campaign for a Commercial-Free Childhood has encouraged concerned parents to tell Scholastic to stop distributing Bratz books in schools through their Book Clubs and School Book Fairs. A recent report of the APA Task Force on the Sexualization of Girls had drawn attention to the proliferation of sexualized images of girls and young women in advertising,… Read More