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A Teachable Moment in Sochi

This week, the United States will signal its opposition to anti-gay laws in Russia when a number of openly gay athletes join the official U.S. delegation at the Sochi Winter Olympics. By transforming the world’s greatest athletic stage into a powerful showcase for political equality and human rights, these athletes are guaranteed to inspire hundreds of millions of people around the world – while serving as a powerful reminder of the long line of activist athletes who came before them…

Category: History, Video Tags: American Sports, Dave Zirin, Gay Rights, Media Education Foundation, Olympics, Sochi, Sochi Winter Olympics, social studies, sports culture, Sports History, study guide

Screening of Consuming Kids in Easthampton

Reclaiming Childhood For Our Children From Corporate Marketers The Campaign for a Commercial-Free Childhood (CCFC) invites families in Western Massachusetts to join them for a local screening of the critically-acclaimed film Consuming Kids, an eye-opening account of the pervasive and pernicious effects of advertising on the health and well-being of kids, at the Pepin School Auditorium (4 Park St.) in Easthampton, MA on Wednesday, November 17 at 6:30PM, hosted by the Easthampton… Read More

Category: CCFC, Easthampton, Suggested Activity, Video Tags: Campaign for a Commercial Free Childhood, Easthampton, Marketing, Media Education Foundation, Screening, western massachusetts

Consuming Kids: The Commercialization of Childhood

Consuming Kids: The Commercialization of Childhood New Documentary Film Premiering in Northampton (2009) “The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.“ – James U. McNeal | Pioneering Youth Marketer This unsettling quote by a “Pioneering Youth Marketer” opens the critically-acclaimed new documentary film, Consuming Kids: The Commercialization of Childhood. Produced locally… Read More