Archives

Screening of Consuming Kids in Easthampton

Reclaiming Childhood For Our Children From Corporate Marketers The Campaign for a Commercial-Free Childhood (CCFC) invites families in Western Massachusetts to join them for a local screening of the critically-acclaimed film Consuming Kids, an eye-opening account of the pervasive and pernicious effects of advertising on the health and well-being of kids, at the Pepin School Auditorium (4 Park St.) in Easthampton, MA on Wednesday, November 17 at 6:30PM, hosted by the Easthampton… Read More

Category: CCFC, Easthampton, Suggested Activity, Video Tags: Campaign for a Commercial Free Childhood, Easthampton, Marketing, Media Education Foundation, Screening, western massachusetts

The FTC Criticize Marketers of Violet Music, Movies and Video Games

FTC Renews Call to Entertainment Industry to Curb Marketing of Violent Entertainment to Children Marketers of violent music, movies, and video games can do more to restrict the promotion of these products to children, according to the seventh in a series of Federal Trade Commission reports on marketing violent entertainment to children. “The Commission has been reviewing and reporting on the movie, music, and video game industries’ advertising and marketing practices relating… Read More

Category: CCFC, Entertainment, Family Tags: DVDs, Entertainment, Federal Trade Commission, Marketing, Parental Advisory Label, PG-13, Violence

Kids Spoon-Fed Marketing and Advertising for Least Healthy Breakfast Cereals

Kids Spoon-Fed Marketing and Advertising for Least Healthy Breakfast Cereals The least healthy breakfast cereals are those most frequently and aggressively marketed directly to children as young as age two, finds a new study from Yale University’s Rudd Center for Food Policy and Obesity. The researchers’ evaluation of cereal marketing, the first such study of its kind, shows pervasive targeting of children across all media platforms and in stores. The detailed findings… Read More

Category: Food, Health & Wellness, Heath, Marketing to Children Tags: Marketing, Obesity Society, Research, Robert Wood Johnson Foundation, Yale University’s Rudd Center for Food Policy and Obesity

Consuming Kids: The Commercialization of Childhood

Consuming Kids: The Commercialization of Childhood New Documentary Film Premiering in Northampton (2009) “The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.“ – James U. McNeal | Pioneering Youth Marketer This unsettling quote by a “Pioneering Youth Marketer” opens the critically-acclaimed new documentary film, Consuming Kids: The Commercialization of Childhood. Produced locally… Read More

Category: Article, Books, CCFC, Economy, Hilltown Families, Marketing to Children, Movies, Northampton, Resources, Suggested Activity, Take Action Tags: Adriana Barbaro, Campaign for a Commercial Free Childhood, Commercials, Consumerism, Hyperconsumerism, Marketing, Media Education Foundation

It’s Official: Big Food Targets Kids

It’s Official: Big Food Targets Kids by Michele Simon It’s a rare day when I think the Federal Trade Commission has actually performed a valuable public service and lived up to its motto, “For the Consumer.” But last week, the agency charged with protecting us from unscrupulous marketers (among other corporate aggression) released a landmark report on food marketing to children. At the request of Congress, FTC subpoenaed 44 food and beverage… Read More