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Campaign for a Commercial-Free Childhood writes: In 2008, many of the nation’s major food companies formed the Children’s Food and Beverage Advertising Initiative (CFBAI) in an effort to stave off government regulation. The CFBAI was supposed to improve the food environment for children by having companies adopt voluntary—and self-defined—guidelines for marketing food and beverages to children. We, and many other advocates, were understandably skeptical that self-regulation would end the barrage of junk… Read More

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