The public awareness campaign, Money Smart Week, seeks to educate people of all ages on the topic of financial literacy. Even very young children can learn these concepts through games, activities, stories, and crafts. Money saving is a form of delayed gratification, the ability to resist an immediate reward in favor of a later reward. Often, and especially in the case of money saving, the later reward is also a greater one. Money saving requires planning ahead, envisioning a goal, and exerting self-restraint. These skills benefit young children just as they benefit adults. Talking to your children about saving up for college, for example, can get them thinking about their long term goals and future in a realistic way.