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TAKE ACTION: Is That Macaroni & Cheese Talking to Your Kid? Stop Grocery Shelf TV Ads!

Parents to Supermarkets: Pull the Plug on In-Store TV Ads The Campaign for a Commercial-Free Childhood is demanding that the Food Lion supermarket chain pull the plug on 3GTv, a controversial new marketing scheme that airs commercials on mini-televisions attached to grocery store shelves — right next to the product being advertised. This fall, Food Lion and Automated Media Services will conduct a trial of 3GTv in several of its Bloom supermarkets… Read More

Category: CCFC, Take Action Tags: 3GTv, Advertisements, Advertising, Bloom Supermarkets, Campaign for a Commercial Free Childhood, Commercialism, Commercials, Food Lion, Grocery Stores, Supermarkets

Consuming Kids: The Commercialization of Childhood

Consuming Kids: The Commercialization of Childhood New Documentary Film Premiering in Northampton (2009) “The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.“ – James U. McNeal | Pioneering Youth Marketer This unsettling quote by a “Pioneering Youth Marketer” opens the critically-acclaimed new documentary film, Consuming Kids: The Commercialization of Childhood. Produced locally… Read More