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TAKE ACTION: Is That Macaroni & Cheese Talking to Your Kid? Stop Grocery Shelf TV Ads!

Parents to Supermarkets: Pull the Plug on In-Store TV Ads The Campaign for a Commercial-Free Childhood is demanding that the Food Lion supermarket chain pull the plug on 3GTv, a controversial new marketing scheme that airs commercials on mini-televisions attached to grocery store shelves — right next to the product being advertised. This fall, Food Lion and Automated Media Services will conduct a trial of 3GTv in several of its Bloom supermarkets… Read More

Category: CCFC, Take Action Tags: 3GTv, Advertisements, Advertising, Bloom Supermarkets, Campaign for a Commercial Free Childhood, Commercialism, Commercials, Food Lion, Grocery Stores, Supermarkets

New Research: Food Industry Self-Regulations For Marketing to Children Are Not Working

Campaign for a Commercial-Free Childhood writes: In 2008, many of the nation’s major food companies formed the Children’s Food and Beverage Advertising Initiative (CFBAI) in an effort to stave off government regulation. The CFBAI was supposed to improve the food environment for children by having companies adopt voluntary—and self-defined—guidelines for marketing food and beverages to children. We, and many other advocates, were understandably skeptical that self-regulation would end the barrage of junk… Read More