Parents to Supermarkets: Pull the Plug on In-Store TV Ads The Campaign for a Commercial-Free Childhood is demanding that the Food Lion supermarket chain pull the plug on 3GTv, a controversial new marketing scheme that airs commercials on mini-televisions attached to grocery store shelves — right next to the product being advertised. This fall, Food Lion and Automated Media Services will conduct a trial of 3GTv in several of its Bloom supermarkets… Read More
Campaign for a Commercial-Free Childhood writes: In 2008, many of the nation’s major food companies formed the Children’s Food and Beverage Advertising Initiative (CFBAI) in an effort to stave off government regulation. The CFBAI was supposed to improve the food environment for children by having companies adopt voluntary—and self-defined—guidelines for marketing food and beverages to children. We, and many other advocates, were understandably skeptical that self-regulation would end the barrage of junk… Read More