Year-Round Visibility • Community Trust • Local Impact
For over 20 years, Hilltown Families has been a trusted source for families and community members across Western Massachusetts. As an Annual Advertising Sponsor, your organization will gain year-round visibility while aligning with a platform rooted in community values, educational discovery, and local culture.
Why Become an Annual Advertising Sponsor?
- Stay visible all year with consistent placement on our website and in our weekly eNewsletter
- Build recognition within a trusted local network of families, educators, nonprofits, and small businesses
- Align your outreach with a respected platform for community-based learning and discovery
- Choose from flexible, affordable options—with added savings when you bundle
What Your Sponsorship Supports
- A mission-driven resource for community-based and place-based learning
- Expanded access to self-directed educational opportunities for all ages
- Uplifting of local culture, lifelong learning, and intergenerational connection
- A platform that strengthens community ties across Western Massachusetts
| Sponsorship Level & Placement | Banner Location | Homepage Placement | Banner Size | Annual Cost |
|---|---|---|---|---|
|
🥇Featured Sponsor |
Top Placement |
✅ |
(1:1 Ratio) |
$2,400/year |
|
🥈Featured Sponsor |
Top Placement – Secondary to 1:1 Featured Sponsor |
✅ |
(2:1 Ratio) |
$1,200/year |
|
🥉Yearly Sponsor |
Mid-Level Placement – under Featured |
✅ |
(1:1 Ratio) |
$1,200/year |
|
|
Lower Placement – beneath 1:1 Yearly Sponsor position |
no |
(2:1 Ratio) |
$700/year |
|
|
Top of selected directory |
no |
(1:1 Ratio) |
$500/year |
Yearly Sponsor
Directory Sponsor*| Sponsor tiers | ||||
|---|---|---|---|---|
|
🎯Yearly Sponsor |
Lower Placement – beneath 1:1 Yearly Sponsor position |
❎ |
(2:1 Ratio) |
$700/year |
|
📁 Directory Sponsor* |
Top of selected directory |
❎ |
(1:1 Ratio) |
$500/year |
*Note: Directory Sponsorship is a standalone opportunity separate from Annual Sponsorships.
Sponsor a Directory
In addition to Annual Sponsorships, Hilltown Families offers a standalone opportunity to sponsor one or more of our high-traffic directories—planning tools trusted by families throughout Western Massachusetts.
As a Directory Sponsor, your banner will receive top placement within the selected directory for one full year. See our available directories here.
Add-On: Featured Ads
Pair your sponsorship with one or more Featured Ads throughout the year at a discounted rate for even more visibility during enrollment periods, events, and fundraisers.
What our Advertisers Think
UMassFive is proud to sponsor Hilltown Families and support their meaningful work in building strong, connected communities. We understand the power of working together to help local families thrive. Congratulations on 20 years of inspiring connection, creativity, and community!
UMassFive College Federal Credit Union
Craig A Boivin
Vice President of Marketing
Hilltown Families has provided an invaluable resource to families across the county, keeping us in vital connection with our community. We at Shakespeare & Company Education are thrilled to be community partners with an organization that shares similar values of keeping enriching educational programming at the fingertips of our local families.
Shakespeare & Company
Lenox
Happy 20th Hilltown Families! We’re grateful for the opportunity to share our Girl Scout camps through your platform and celebrate your continued impact on our communities.
Girl Scouts of Central and Western Massachusetts
Holyoke, MA
Since 2005, Hilltown Families has provided a platform dedicated to supporting families in the Hilltowns. Parenting can feel isolating, especially in rural communities that lack the resources found in more densely populated areas. Hilltown Families offers a wide range of information, resources, and events to help families connect and thrive.
Hilltown Community Health Center
Kim Jaszlics Savery
Director of Community Programs and Grants
Working with Hilltown Families has been a wonderful way to highlight our youth performing arts programs and connect with families who value creativity and community. We’re proud to partner with an organization that uplifts the arts and supports meaningful opportunities for young people.
Academy of Music Theatre
Northampton, MA
The Academy is so grateful for our ongoing partnership with Hilltown Families, and all the ways they’ve supported our efforts to connect with families in our area… When we ask our prospective families where they’ve heard about us, many share that Hilltown Families is one of the places they’ve seen our advertising!
The Academy at Charlemont
Katherine Anderson
Director of Admissions
Hilltown Families has been an invaluable partner in helping The Mill District General Store & Local Art Gallery spread the word about our annual community events in North Amherst, MA. Their thoughtful, community-centered approach and vast network make it easy to reach the right audiences with heart and impact.
The Mill District General Store & Local Art Gallery
Shauna Wallace
Amherst, MA
Hilltown Families has been a tremendous resource for The Common School. For years, they’ve helped us share our story and connect with families across the Valley. Hilltown Families is a true gem and we continue to be grateful to be in partnership with their team.
The Common School
Amherst, MA
CISA is proud to stand in community with the schools, co-ops, banks, and local businesses who support families and education in our region. Advertising through Hilltown Families has been an efficient way for us to target messaging for families about seasonal crops and on-farm events that families might enjoy.
Community Involved in Sustaining Agriculture (CISA)
Lisa Goodrich
Communications Coordinator
Working with Hilltown Families has been a wonderful experience. They’ve been incredibly responsive, easy to collaborate with, and have helped us reach many families in our community. Their support has been invaluable in promoting our school’s camp programs, and we truly appreciate their partnership.l
The Hartsbrook School
Lisa Chodos
Auxiliary Programs Coordinator
Hilltown Families has helped us grow awareness of our school across western Massachusetts in an organic and authentic way. Their readership is exactly the thoughtful, curious audience we’re hoping to reach. We appreciate their commitment to elevating local, progressive educational options!
The Center School
Lauren Obregón
Interim Co-Head of School
The Bement School congratulates Hilltown Families on its 20th anniversary. We are grateful for our partnership over the years and that we have been a part of a valuable resource for the wider community. Many of us at Bement use Hillltown Families to find fun things to do in the Valley for our own children, so it feels great to advertise our events there, too.
The Bement School
Kimberly Loughlin
Assistant Head of School and Director of Admission
Hilltown Families is such an important and delightful community resource. They have been influential in helping Holyoke Community College market our youth programming and adult enrichment opportunities to our community. We are glad to be counted among the opportunities communicated through Hilltown Families.
Holyoke Community College
Jane Johnson Vottero
Director of Marketing and Strategic Communications
Hilltown Families is NCFA’s go-to for advertising in the Valley. Sienna’s responsive and relational approach, the flexibility in advertising plans, the affordability, and the wide outreach all make it a viable and effective option, especially for a small nonprofit or anyone with a limited advertising budget. Thank you, Hilltown Families!
Northampton Center for the Arts at 33 Hawley
Kelly Silliman
Co-Director
Working with Hilltown Families has been a meaningful part of the Food Bank’s outreach over the years. They’ve supported our efforts by sharing stories of impact and helping us spread the word about events like Will Bike 4 Food. Their commitment to uplifting local organizations and building community is invaluable. We’re excited to celebrate this incredible 20-year milestone with them!
Food Bank of Western Massachusetts
Cheyenne Burnham
Public Engagement Manager
Hilltown Families is the go-to resource for Hilltown residents and the surrounding region to know what is going on in our local communities. It provides a wealth of educational and informational resources to residents and helps connect people to each other. Hilltown CDC will continue to support this important business in the Hilltowns.
Hilltown CDC
Dave Christopolis
Executive Director
The Carle is a proud sponsor of Hilltown Families. We count on them to reach families who love art and seek enriching experiences. We are grateful for our shared community!
The Eric Carle Museum of Picture Book Art
Amherst, MA
Hilltown Families has allowed Berkshire Music School to increase our reach to families across Western Massachusetts, allowing us to share our various family-oriented programs. Working with the team has also been a breeze, and we look forward to continuing that partnership for years to come.
Berkshire Music School
Luis Granda
Executive Director
Ready to Sponsor?
FAQ
How long does my sponsorship run?
Where will my banner ad appear?
Can I update my banner image during the year?
Yes. You’re welcome to update your banner once per quarter. This is especially helpful if you have seasonal programs, new branding, or special announcements.
What’s the difference between a Featured Sponsor and a Yearly Sponsor?
Featured Sponsors receive higher placement on both the website and eNewsletter and appear on our homepage, too. Yearly Sponsors appear below Featured Sponsors and receive the same dual-platform exposure.
Do you design the banner for me?
We ask that you provide a ready-to-go JPG or PNG banner in the correct size. If you need help designing a banner, we’re happy to refer you to a designer familiar with our specs.
Can I bundle my sponsorship with other advertising?
How do I get started?
Just email us (hilltownfamilies@gmail.com) to reserve your spot. We’ll confirm your placement, collect your assets, and help you stay on track with seasonal updates and deadlines.
