I Need That Record! The Death (or Possible Survival) of the Independent Record Store
Fast Forward: New Filmmakers
at Historic Northampton
In our modern society, most of us (even a lot of kids, and certainly many teens) are well aware of the effect that corporately-run big box stores have on small businesses, tightly knit communities, and local economies. Filmmaker Brendan Toller’s documentary, I Need That Record! The Death (or Possible Survival) of the Independent Record Store, tells the story of the national impact that big media, big business, and internet-based purchasing has had on a very specific part of our economy and our culture.
Focused on the sharp decline in independent record stores nationwide during the past decade, as well as media consolidation and changes in technology, the film features interviews with music industry greats such as Thurston Moore (iconic Sonic Youth frontman), the Talking Heads’ Chris Frantz, activist and author Noam Chomsky, and Pat Carney of the Black Keys. Toller weaves these interviews (and many more) together alongside staggering statistics about the state of the record industry and tales of media consolidation, homogenized radio, big box stores, and – most importantly – greed, in order to pay homage to the iconic indie record shop and to shed a bright light on the frustrating and destructive effect that corporate media has upon the record industry.
Families with older students can see I Need That Record! at Historic Northampton on Sunday, December 15th, 2013, at 3pm. Shown as part of Historic Northampton’s series Fast Forward: New Filmmakers at Historic Northampton, the screening presents a community based opportunity to examine one of today’s biggest economic and cultural issues through a unique lens. The film can help teens and tweens learn how to make good choices about where (and from whom) they choose to buy or access music, and makes the importance of supporting local businesses really hit home. Independent record stores, which can be a pop culture reference for specific sub-cultures, are often portrayed with an air of invincibility about them. They’re often portrayed in the media as being so against the mainstream that they’re unaffected by it; however, quite the opposite is true. The smaller, less represented parts of our culture are generally the most vulnerable – and record stores are not exception.