Plaid Friday in Western MA

Move Over Black Friday! Make Way for Plaid Friday!

Plaid Friday is the fun and enjoyable alternative to the big store “Black Friday,” and is designed to promote both local and independently owned businesses during the holidays.

The day after Thanksgiving, in the mass consumer world, is typically known as Black Friday. Instead of shopping at the big box stores that day, support Plaid Friday in Western Massachusetts! Plaid Friday celebrates the diversity and creativity of independent businesses.

Very much like the already well known Small Business Saturday, Plaid Friday ensures that the dollars you spend this holiday season go back into YOUR community. Smaller and independent retailers return a total of 51.1% of revenue to the local economy, while national chains, only return an average of 13.6% of revenue within the market that hosts the store.

Many locally owned, independent businesses are giving back to their community during the holiday season to, supporting causes like food security in the region…  During their annual Bizarre Bazaar on Plaid Friday, The Art Garden in Shelburne Falls, MA, will kick off a holiday food drive, inviting community members to stop by with a donation of a nonperishable food item to donate to Stone Soup Cafe while shopping local and handmade for the holidays. Donations will be welcomed through Friday, December 13th as part of a Hilltown Families’ Community Service Night.

This year The Odyssey Bookshop in South Hadley, MA, is partnering with The Food Bank of western Massachusetts, donating 5% of their sales to The Food Bank.

“Plaid Friday, Small Business Saturday and Cyber Monday are some of the busiest shopping days of the holiday season and we want to encourage more ways to give back to the community,” writes Julie Oliver of The Odyssey Bookshop. “We want our customers to feel like their money is going that much further—first by supporting small, independent businesses, like the Odyssey Bookshop, but also by knowing that a portion of their shopping dollars are going to a worthy cause, like The Food Bank of Western Massachusetts.”

Stop in and shop local from this independent book shop any time during Black Plaid Friday and through Cyber Monday and celebrate small, independent businesses while helping to support food security in the region!

Is your locally owned, independent business giving back to the community this holiday season too?  We want to know!  Share in the comment field below.

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