Reclaiming Childhood For Our Children From Corporate Marketers

The Campaign for a Commercial-Free Childhood (CCFC) invites families in Western Massachusetts to join them for a local screening of the critically-acclaimed film Consuming Kids, an eye-opening account of the pervasive and pernicious effects of advertising on the health and well-being of kids, at the Pepin School Auditorium (4 Park St.) in Easthampton, MA on Wednesday, November 17 at 6:30PM, hosted by the Easthampton PTO. The film is produced locally by the Northampton-based Media Education Foundation and features the CCFC staff and Steering Committee. The event is free and open to the public. Please click here to RSVP.

Consuming Kids zeroes in on the often shocking practices of the multibillion-dollar youth marketing industry, exposing how marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. The film has been earning widespread praise from critics, health care professionals, and children’s advocates from around the country.