The Great TV Rebellion of 2010 to Launch Earth Week

Thousands Encouraged to Turn Off TVs and Turn on Nature

Kids, parents, and teachers across the country are rising up and pledging to turn off their televisions and other electronic devices as part of The Great TV Rebellion of 2010 during Earth Week (April 19th – 25th, 2010). The event, sponsored by The Biomimicry Institute, encourages kids to spend time learning from and engaging with the natural world in honor of the 40th Anniversary of Earth Day.

The Great TV Rebellion of 2010 was inspired by a children’s song of the same name from the award-winning CD Ask the Planet. The goal of The Great TV Rebellion of 2010 is for 5,000 kids, parents, and teachers to turn off their TVs and electronic devices and spend time exploring the natural world around them.

Cell phones, video games, television, and computers are becoming more widespread and more mobile, making it easier for children to use these technologies nearly everywhere, rather than physically playing, exploring, and learning in the outdoors without electronic devices. The Great TV Rebellion of 2010 is intended to positively encourage children and adults to spend quality time outside while fostering a connection with nature that will draw people back to the outdoors for the rest of their lives.

The Biomimicry Institute (TBI) has developed a FREE workbook filled with fun and educational outdoor alternatives that parents and teachers can use to inspire kids to explore nature during Earth Week. The workbook can be found on TBI’s website, along with an interactive pledge for TV rebels to sign, and a hard copy of the pledge that can be colored and taped to the TV as a reminder to keep electronic devices off. Kids can also download a Nature Journal in which to record the sights, sounds, and smells they discover during their exploration. Those who submit stories about their outdoor explorations during Earth Week will be entered to win a prize donated by Pacific Outdoor Equipment. Stories may be submitted at


The Biomimicry Institute is a not-for-profit organization that promotes the study and imitation of nature’s remarkably efficient designs, bringing together scientists, engineers, architects and innovators who can use those models to create sustainable technologies. Their mission is to nurture and grow a global community of people who are learning from, emulating, and conserving life’s genius to create a healthier, more sustainable planet.  Find out more about TBI at

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