Have you done your Earth Day shopping yet?
Marketing Earth Day (and Other Stuff) to Children
By Susan Linn and Josh Golin
Have you done your Earth Day shopping yet? Between greeting cards, jewelry, mugs, and teddy bears commemorating the day, its roots in environmental activism have all but been forgotten. Now corporations use Earth Day to sell us on the belief that we can buy our way into ecological sustainability. We can’t.
Reducing consumption is essential to preserving the earth’s resources and preventing its degradation. The same companies that are painting themselves green depend on the profits they earn convincing us to buy more than we need.
Nowhere is this more obvious, and more troubling, than in the world of children’s media and marketing, where companies like Disney, Sesame Workshop, and Nickelodeon are eco-marketing as never before.
Read the rest at Huffington Post.