Advocates Call on ‘Tween Stores to Stop Selling Flasks
Thanks to Sue Cairan from the Hampshire Educational Collaborative for sending this in:
February 24th, 2009 -(Source: Join Together) Join underage drinking prevention advocates in calling on the teen accessory store chain, Icing by Claire’s, to stop selling girl-friendly flasks. The initial report was done by the Chicago Sun Times on January 23, 2009.
Join Together reports that the flasks are decorated with charms and designed to hold 5 ounces of liquor and are available for $12.50, and one-shot keychain flasks with room for the individual’s initials are available for $8.50 each.
The flasks show disclaimers that the product is not meant for minors, and warns that the flasks are designed to carry alcoholic beverages and should not be used for beverages with acidic contents like fruit juices. Oregon Partnership announced that Icing by Claire’s said it will continue selling the flasks at its 3,000 stores, but will post signs at store counters supporting “responsible” alcohol consumption.
Advocates are concerned that Icing by Claire’s is encouraging underage drinking by selling flasks, while targeting its products to girls as young as 17. Icing by Claire’s is a subsidiary of Claire’s, Inc., which operates approximately 3,000 stores throughout the U.S. and Europe.
Alcohol containers should not be considered fashion accessories – which plays into young women’s increased alcohol consumption. Recent studies show that girls are drinking earlier and increasing their alcohol intake. For example, the rate of 14-year-old girls using alcohol escalated from one in ten to almost one-third over the last 40 years. “In many cases, the girls are outdrinking the boys, putting themselves at greater risks,” said Janet Williams, co-chairman of the Illinois Coalition to Stop Underage Drinking, which wrote a letter to parent-company Claire’s.
WHAT YOU CAN DO
You are encouraged to contact Claire’s corporate offices and voice your concern at these harmful marketing practices:
- Telephone: 800.252.4737
- E-mail: firstname.lastname@example.org
- Fax: Executive Office, 954.433.3999; Investor Relations, 212.244.4237
- Mail: Claire’s Stores, Inc., 3 S.W. 129th Avenue, Pembroke Pines, FL 33027