Worst Toy of the Year Award

CCFC 2009 TOADY Award

Barbie Dallas Cowboy Cheerleader Doll by Mattel. $79.99

On February 15, the Toy Industry Association will gather to present their TOTY (Toy Of The Year) Awards. But first, in honor of the industry that has led the way in commercializing childhood, CCFC will present its inaugural TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Who will win the dreaded TOADY? It’s up to you.

Read more about the TOADY Award and cast your vote over at Campaign for a Commercial-Free Childhood.

3 Comments on “Worst Toy of the Year Award

  1. i got my little girl this and i found my 9 year old son playing with him self with this toy

  2. And the TOADY goes to. . .

    Mattel’s Dallas Cowboy Cheerleader Barbie.

    More than 6,000 votes were cast in CCFC’s inaugural competition for the TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. With 40% of the vote, Barbie sailed to victory over the Power Wheels Cadillac Escalade (21%), the Smart Cycle by Fisher Price (19%) Baby Alive Goes Potty (10%) and The Lego Batman Video Game (10%). The people have spoken.

    Mattel didn’t respond to our request for comment, but reached at her home in Irvine, Texas, Dallas Cowboy Cheerleader Barbie said, “Take that, Bratz! I beat out a $350 toy gas guzzler and a stationary trike hooked up to a TV. Thanks to all my friends at Mattel – I wouldn’t be here without them.”

    For fifty years since her launch, Barbie has promoted the worst gender stereotypes to young children (“Math class is tough!” and “Lets go shopping!”), but the Barbie Dallas Cowboy Cheerleader Doll sunk to new depths. Rated appropriate for age six and up, the doll comes with the shortest of short shorts, stiletto boots, and a revealing halter top. The preposterously skimpy outfit allows children to get a better view of Barbie’s dangerously thin body supported by impossibly long legs. The co-branded doll sends a clear message that they belong on the sideline, not in the game.

    CCFC created the TOADY award in response to the Toy Industry Association’s TOTY (Toy of the Year) Awards, which celebrate the most popular brands and toys often with little regard for their impact on children’s wellbeing. Each TOADY nominee was selected for epitomizing one or more of the troubling commercial trends of the toy industry, such as marketing sex and/or violence to young children, promoting brands and screen time at the expense of creative play, and encouraging excessive and conspicuous consumption.

    The Campaign for a Commercial-Free Childhood

  3. Thanks I voted!
    On the flip side, I have blogged on my all time favourite toys. Click on my name, if you wish to see the list.

Leave a Reply

%d bloggers like this: