December Updates from CCFC
December Updates from Campaign for a Commercial-Free Childhood
Montgomery County Pulls the Plug on BusRadio
Last Thursday, Montgomery County Public Schools (MCPS) terminated their relationship with BusRadio, the controversial company created to force children to listen to commercialized radio broadcasts on school buses around the country. Their decision came a day after CCFC sent a letter urging MCPS to end the use of BusRadio on their school buses. Montgomery County had been using BusRadio on a trial basis. With 96,000 school bus riders, Montgomery County would have been BusRadio’s largest school district.
The events in Montgomery County are the latest indication that when parents learn the truth about BusRadio they want no part of it for their children. We are particularly gratified that local parent activists relied on resources from CCFC and Obligation, Inc in their advocacy efforts against BusRadio.
Commercial-Free Holiday Guide
Check out CCFC’s Commercial-Free Holiday Guide. Download a free copy here. Peter Rothberg from The Nation says,”CCFC’s practical tips for reducing commercialism in family celebrations this holiday season are particularly welcome.”
Help Save Small, Independent Toymakers
In August, in response to the influx of imported toys containing materials hazardous to children, Congress passed the Consumer Product Safety Improvement Act, which mandates testing for all toys sold in the U.S. The intent was laudable, but only large scale manufacturers and retailers will be able to afford the substantial testing fees, which effectively closes the market to all but those able to mass produce toys. As a result, small independent toymakers – the same toymakers that almost never market their products directly to children – may have to go out of business. To urge Congress to protect both children and your favorite independent toymaker, please visit www.handmadetoyalliance.org.
Study: Fast Food Ad Ban Would Reduce Childhood Obesity
A new study conducted for the National Bureau of Economic Research finds that a ban on fast-food advertising to children could significantly reduce childhood obesity. Researchers measured the number of hours of fast-food television advertising messages viewed by children each week and found that a ban during children’s programming would reduce the number of overweight children aged 3-11 by 18 percent, and lower the number of overweight adolescents aged 12-18 by 14 percent. Sounds like a good idea to us.
More information on this study is available at HERE.