It’s Official: Big Food Targets Kids
by Michele Simon

It’s a rare day when I think the Federal Trade Commission has actually performed a valuable public service and lived up to its motto, “For the Consumer.” But last week, the agency charged with protecting us from unscrupulous marketers (among other corporate aggression) released a landmark report on food marketing to children. At the request of Congress, FTC subpoenaed 44 food and beverage companies to find out just how much money is spent targeting youth with food marketing. While the recommendations are worthless (more on that later), the data is priceless.

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