Commercial-Free Massachusetts Schools?
These are just some of the ways that companies market to children in schools, as they seek to promote their brands to a captive audience of students:
- Channel One
- Corporate-sponsored teaching materials
- Advertising in hallways, cafeterias, gymnasiums and even on textbook covers
In 2000, a government report identified marketing to schools as a growth industry. But here in Massachusetts, that could change.
On Wednesday, May 30, the Massachusetts Joint Committee on Public Health will hold a hearing on House Bill 489, “An Act Relative to the Public Health Impact of Commercialism in Schools.” This legislation, sponsored by Representative Peter Koutoujian, would prohibit all advertising and marketing on school grounds or on property that is owned or leased by a public school. It is strongest bill on school commercialism in the country.
What you can do:
It is important the Committee hear from as many Massachusetts residents as possible before or at next Wednesday’s hearing. The hearing will take place at the State House at 10:00 AM in Room 1-A. If you are interested in attending, please email firstname.lastname@example.org.
If you are unable to attend, please take a moment to write in support of this crucial legislation. Letters of support should be sent to Jennifer Infurna (Jennifer.Infurna@state.ma.us) with a copy to CCFC (email@example.com) and should be submitted by Tuesday, May 30.
Here are some tips:
- Be sure to reference House Bill 489 in both the subject line of your email and in your actual testimony.
- If you are a parent, or if you work with children, be sure to include that information.
- Let the Committee know about any concerns you have about commercialism in the schools. The more specific examples you can cite, the better. If you’ve ever felt frustrated because you were unable to stop a commercial venture or marketing in your children schools, please describe that experience.
If you have any questions, contact: