Has TV gender balance increased over the years?
Now You See ‘Em, Now You Don’t
When you were a kid, children’s movies and television didn’t have many females or characters of color. That’s all changed for today’s kids, right? Not.
Now You See ‘Em, Now You Don’t: Gender & Racial Disparity in TV for Children is a new report released today (03/21/07) that documents this persistent problem. The report draws on the most comprehensive content analysis ever conducted on children’s television and movies.
University of California researchers coded thousands of speaking characters in more than 1,100 children’s movies and TV shows. “Now You See ‘Em, Now You Don’t” analyzes the ratio of male and female characters in television shows created for young children and how frequently these characters occupy narrowly prescribed gender roles. The research shows some areas of progress, but many areas of stubbornly entrenched gender and racial imbalance remain in children’s entertainment.
This report is research brief commissioned by the See Jane program of Dads & Daughters.
Click here to read the report (pdf file).
The national nonprofit Dads & Daughters works to make the world safe and fair for our daughters. As one of its major programs, See Jane works to increase gender balance and reduce gender stereotypes in entertainment media for children 11 and under.